Blue Bird Group despite the use of foreign names, but the Blue Bird is original Indonesian local company with a Mother’s founders, namely Mutiara Djokosoetono. In the midst of competition, Blue Bird Group to continue to exist and thrive and succeed in the market. Blue Bird Group is one local brand that has good performance, has a significant market share, has high brand awareness and has proved able to survive from decade to decade. Based on that Blue Bird Group received the award “Indonesia Most Brand 2013” category cab. The award was received by Riyanto Y Supatmo as Vice President Human Resources Blue Bird Group at the evening award ceremony Appreciation Indonesia Original Brands 2013 which was held at the Intercontinental Hotel Jakarta (4/7).