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Blue Bird, the Most Favorite Brand Among Ladies

Published On 10 Aug 2011

Which cab company is the most admired by ladies? What type of factors that affected ladies choices?
Indonesia Women Consumer Survey 2011, has conducted survey towards 2,150 respondent within 10 big cities around Indonesia. Those cities are Jakarta, Bandung, Semarang, Surabaya, Denpasar, Makassar, Medan, and Banjarmasin. This survey has also been supported by group discussion forum to sharpen the measurement.

The result, Blue Bird Group has achieved an award for Indonesia’s Most Favorite Women Brand 2011 for the second time in a row, from year 2010 – year 2011 and it has been the most favorite taxi among ladies since then.
Several factors such as safety, cleanliness, and politeness have been the main factor for ladies to pick their cab. Last year anxieties and desire had been the main focus from women subculture, in year 2011 values, attitudes, and lifestyle from several segment have been the main focus for consumption type and brand selection that have been picked by Markplus Insight.

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