For the third time, Blue Bird Group receive TOP Brand Award for taxi category. TOP Brand award is an award that given to the best brand in Indonesia. Award as this TOP Brand award 2012 is dedicated through survey result carried out by Frontier Consulting Group to more than 3000 respondents in big cities in Indonesia such as Jakarta, Bandung, Yogyakarta, Surabaya, Medan, Makassar and covering SES A-B category. This survey use parameter in three aspects : Brand Awareness, Market Share and Commitment Share. The measurement run based on Top of Mind Brand, The last use of brand and brand that use by respondent in future.
Award received directly by Handang Agusni, Director of Blue Bird Group and handed on by Mr. Handi Irawan D – Chairman Frontier Consulting Group with P.J Rahmat Susanta as Editor in Chief Marketing Magazine. Noni Purnomo as Vice President Business Development of Blue Bird Group says, ” We are very proud that Blue Bird Group receive Top Brand and this is commitment from Blue Bird to provide the best for the people of Indonesia.