Blue Bird Group - Jakarta, IndonesiaNews

Taxi Vouchers for Regular Customers

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Now available! Please fill out our online form to set up the Taxi Voucher!

Personal Credit Vouchers for Customers

Blue Bird group gladly extends its service by issuing a personal credit voucher for its customers. This credit voucher provides various benefits for its holders ranging from efficiency to manageable personal expenses. Contact us to subscribe, call 798-9000 ext. 213 or 221.

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Customers can now Order Taxis by SMS

Blue Bird Group and Pusaka Group have come up with another innovative service to serve our customers better. Teamed up with telecommunication operator PT Indosat, the service will enable customers to order a Blue Bird Group taxi simply by sending an SMS to 1234.

Customers using Indosat products for their cellular telecommunications, such as Matrix, IM3 and Mentari, can register to 1234 to set up the convenience of ordering taxis via SMS. All customers interested in this service need to register first, listing up to 9 pickup addresses with the name of each location before placing your first taxi order. Just register through this website. Once you have received the confirmation that your registration has been accepted, you will be informed of the steps for placing taxi orders. For further information about this program, please call (021) 794-1234.

Petunjuk dalam Bahasa Indonesia     |     SMS Order instructions

Getting a taxi by phone is as quick as halting it on the street

Blue Bird Group (BBG) has long been an industry leader in the implementation of superior technology for its taxi fleet. Blue Bird was the very first taxi company in Indonesia to use a radio system in its taxis, starting in 1972. It is also the first and currently the only transportation company in Indonesia to use the Global Positioning System (GPS). It was first installed in Silver Bird taxis in 2001 and later in Pusaka Group taxis using the Mobile Data Terminals (MDT). The MDT are currently installed in 1000 Pusaka Group taxis which will be extended to up to 50 percent of the fleet.

The development of the application of technology in Blue Bird Group mirrors the development of radio dispatch systems. Keeping abreast with global technological developments in the industry is one of the reasons why BBG remains the market leader in passenger transportation in Indonesia.

Highlights of the GPS-MDT system

With this technology, the obvious advantage for the customers is the quick response in which your request for a taxi is delivered. The expected time it takes a taxi to get to you (outside rush hour) is between 5 to 20 minutes. The average time without MDT technology was around 30–60 minutes. This technology can determine and designate a taxi closest to your location within minutes.

Reservations system and Customer database

The heart of our excellent customer service is the computerized reservation system. Each customer call is automatically placed to the next available reservations officer within seconds. The telephone operators then dispatch the call via computer to the appropriate service. In the customer data bank details of our regular customers are kept such as address, main user, and preferred service, with several hundred thousand customers in our database. The taxi number and pick up point is recorded as well as the time of the order, which assists us in tracing lost belongings left behind in the taxis.

Security features

A hidden alarm in the taxi signals an alarm transmission when activated. This signal is repetitively sent to the central operations until acknowledged. A hidden microphone is then activated which allows the base station to listen to the conversation in the taxi. This system provides protection for both the driver and the passengers should they be in danger. Other taxis in the vicinity are then alerted and can go and assist.


Blue Bird in its New Dress

At the age of 30, Blue Bird taxis have changed their color from light blue to metallic blue with the hope of giving stronger brand identity and a more elegant look for customers who utilize our taxis. In addition to freshening up the service through its new appearance, Blue Bird holds ongoing training to sharpen and improve the quality of its people, in particularly the drivers. Blue Bird believes that drivers professionalism is the major contributor toward achieving customer satisfaction, for they are the front line service providers in Blue Bird. The spirit of constant improvement and customer service is enhanced by these changes.

The launching of the new color was marked by the unveiling of a car by the President Director of Blue Bird Group, Dr. H. Purnomo Prawiro and Director H. Handang Agusni. The ceremony was followed by the ritual breaking of a kendi (clay flask) against the car by Dr. Chandra Suharto as the President Commissioner of Blue Bird Group. The new color will be applied to all Blue Bird taxis gradually, including Morante, as we upgrade the armada.

New Identity for Blue Bird Group and Pusaka Group Taxis

For the consumer's ease in identifying the various taxis of the Blue Bird Group and Pusaka Group, new codes have been created for the fleets of taxis. The codes consist of two letters. The first letter represents the pool location and the second letter represents the identity of the company, while the number codes are still used. For instance, the code AB 14xxx. The letter A indicates the pool location, in this case the Garuda pool located on Jalan Garuda, Kemayoran, Jakarta Pusat and the letter B is the code for Blue Bird Group taxis.

The same applies to the Pusaka Group taxis. For instance, the CS 15xxxx. The letter C represents pool C (Ciputat, located on Jalan Ciputat Raya No. 123) and the letter S represents the company Pusaka Satria.

This coding system has been applied also in anticipation of problems or complaints from customers who use Blue Bird and Pusaka Group taxi, seeing that many taxi companies also use coding systems for their taxi fleets.

Global Positioning System for Silver Bird taxis

Another first for Blue Bird Group in the new year will be the installation of the Global Positioning System (GPS) in the Silver Bird Taxis slated to start operation, if there are no hitches, some time in the first quarter of 2001.

Implemented by radio communications company Sigtec, this will be the first time GPS is used by a private company in Jakarta although GPS has been used by taxi companies in several countries, like Singapore and Australia in the last few years.

With the newly installed system it is hoped that the orders will be dispatched faster, there will be less gasoline wasted and less time wasted for both the drivers and the passengers.

How it works

A special bid box and radio antennae will be installed in each Silver Bird taxi. The signal from the radio antennae is received via satellite and transferred to the central operations in the form of a digital map. The radio operator reads the order then several drivers in the vicinity may bid for an order. After pressing the bid button the exact position of the vehicles in that area will be displayed on the computer screen of the radio operator on a digital map. The digital map of Jakarta - another first - was prepared by a local consultant. On the operators' screen appears the taxi number, its meter status, (whether on or off) and the distance in meters from the point of order. The GPS system guarantees an accuracy of around 10 meters from the actual location of the vehicle. The taxi closest to the point of order is then selected to receive the order.

Another feature which makes receiving the order for the driver easier is a recording function where the order can be replayed as many times as necessary in case the driver did not hear it properly the first time the order is read.

While the GPS system may not be able to cure the chronic traffic jams in Jakarta, we can be sure that the customer should get the ordered taxi faster. For the driver and passenger, there is added security as the position of the vehicle can be monitored in case of emergency.

Blue Bird Cares - Assistance for Disabled Children

There probably wasn't a dry eye in the room on the 17th of October in the Blue Bird Group building auditorium in a touching ceremony which marked the turning over of equipment, scholarships and other support to around 17 disabled children of company' drivers. The program initiated by Blue Bird management is aimed at giving attention to the special needs of the families of company drivers.

Disabled children projectInitiated in August, the drivers corp were asked to assist by collecting data on the members of the families of drivers with  physical or mental disabilities. After the data was complete, the families were invited on a company-sponsored fun outing to Taman Mini. Comments of the children who joined included, “Why haven't we had activities like this before?'”

Over the next couple of months an assessment was carried out by doctors and social workers, to determine what kind of assistance was needed. During the 17th October program some children received wheelchairs or crutches, hearing aides, and sponsorship of therapy and medication. Almost all received scholarships to study in a school for gifted and disabled children, to be continued until graduation.

Aside from the health insurance program, which is open to all drivers, employees and their families, it is hoped that programs like this will assist families with special needs, to lighten the financial and social burden faced by the parents.

Service Tips

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